How to Create Custom Shortened Links on URLShortene in 2025

Using the URLShortene website to make disappearing shortcuts is a rather simple process that helps make your brand more recognizable, aids in easy tracking, and adds simplicity to the overall user experience Custom Shortened Links.

Besides using them to launch a promotional campaign, creating one for the event, and improving the attractiveness of your URLs, another way you can use tailored short links is by combining the following points.

Here follows a comprehensive manual on how you can create a link by shortening it to URLShortene.

Open URLShortene: Look for the URLShortene link.
Sign Up/Log In:
- If you are unregistered, you will be prompted to sign up by clicking on the Sign Up button and entering your personal data (email, username, password) to create an account.
- If you already have an account, click on the Log In button, provide your sign-in details, and continue to your dashboard.

Access the Link Shortening Tool

After logging in, you will be directed to your browser’s dashboard.
The process to customize your short link is as follows:
- Search for the Link Shortener Tool: In the toolkit, look for the section that allows shortening the link and click on the button “Create Short Link” or something similar.
- This option is normally found as the first link or in your primary navigation menu.

Paste Your Long URL

Use the URL That You Have to Input: Enter the original long URL into the box labeled URL you want to shorten. This could be the link for a product page, blog post, or marketing campaign that you wish to share this Custom Shortened Links

Customize Your Shortened Link

Go to ‘Customize’ or ‘Edit’: URLShortene offers options to adjust the shortened link to reflect your brand and make it easier for users to understand.
- After inputting the long URL, select the Customize option you see on the link.
Design Your Custom Slug: The slug is the part of the URL that appears after the main domain (e.g., in the link urlshortene /spring-sale, “spring-sale” is the slug).
- Choose a name for your slug that is meaningful, clear, and on-brand. Keep it short and memorable, like yourbrand.co/holidayoffer or yourbrand.co/newarrival2025.
- Consider using your own custom domain for a branded experience, such as yourbrand.co instead of urlshortene . Your custom domain must be linked with your URLShortene account to use it for your custom short links.

Set Additional Parameters (Optional)

You can select additional settings while creating a custom short link based on your needs. Some options include:
- Expiration Date: Set an expiration date for the link, which is useful when the promotion ends.
- Password Protection: You can apply a password to the link to control access to the content.
- UTM Parameters: Add UTM values to track where your traffic is coming from. For example, you can create a link like yourbrand.co/holidayoffer?utm_source=email&utm_medium=campaign&utm_campaign=2025sale to track the performance of a specific campaign.

Integration of Email Marketing Tools

URLShortene interacts smoothly with various email marketing platforms like Mailchimp, SendGrid, and ConvertKit, among others. URLShortene not only gives you the advantage of using shortened links to enhance click-through rates (CTR) but also helps you track your link performance across different email campaigns.

Email Marketing Integration Benefits:

Improved Tracking: Easily monitor the success of emails through the number of link opens, clicks, and conversions.
Easy to Use Links: Instead of copying and pasting long URL addresses in your emails, shortened links will make your emails look cleaner, more professional, and shorter in appearance.
A/B Testing: By utilizing different versions of shortened URLs in your emails, you can analyze which one or call-to-action will convert the best.

You are required to fully utilize these integrations to observe the progress of your email campaigns and refine them as necessary.

6. Handle and Change Links After Building Them

One of the major strengths of URLShortene is that the software allows you to alter the shortened links if needed. This means you can change the destination URL without creating a new link or you can enter the custom slug for further personalization.

For example, imagine that you modify the connection of a commercial page or product; you are allowed to avoid the need to resend or redistribute links with the modification. It is a major asset for long-lasting campaigns where you stick to the same link but adjust the content as necessary Custom Shortened Links

How to Change a Shortened Link:

Find the link you want to update in your dashboard and click it to open its editing page.
From the drop-down menu, click on “Edit”, and then you can edit the destination URL and the custom slug of the link.

This particular tool will ensure the most professional and consistent user experience throughout your campaign.

Keep Track of Your Link Performance

One of the primary advantages of using Custom Shortened Links is that you are provided with real-time insights from URLShortene. After the links have been activated, you can monitor the following:

CTR: See how many users click on your links.
Geo-location: Know where they live (country, city, etc.).
Devices: Understand whether your audience is using a computer, smartphone, or tablet.
Referring Sources: Track where your traffic is coming from—social media, emails, direct traffic, etc.

Through these revelations, you will be able to make data-driven decisions that fine-tune your campaigns, improve targeting, and ultimately increase conversions.

To Get Analytics:

Sign in to your URLShortene dashboard.
Visit the “Analytics” section where you can view all the detailed statistics for each of your shortened links.

8. Employ Custom Short Links for Social Media Campaigns

Presently, the role of social media in the world of digital marketing cannot be overemphasized, as it is a source of customer engagement and traffic.

The use of Custom Shortened Links is one of the many ways to improve social media strategies for the following reasons:

CTR: Short and personalized URLs that are recognizable are more attractive to the user, making them more likely to be clicked.

These can also be used for engagement rates on social media platforms like Instagram, Twitter, Facebook, and LinkedIn.
Brand Consistency: Using only branded short links (e.g. yourbrand.co/newproduct) helps you to be more effective in identifying your brand and making your links more visible, which increases the number of clicks.
Link Tracking: URLShortene allows you to know the performance of your social media posts. The use of unique custom links for each social media platform will enable you to easily track which networks are driving the most traffic and conversions.

This data can help you refine your strategy and focus your efforts on the most successful platforms.

To illustrate my point, let’s say you are running an ad campaign on Facebook for a new product launch. You can create a short, branded link (e.g. yourbrand.co/product-launch) and use that link in your ad. Later on, you can track the campaign’s success on the analytics dashboard of URLShortene.

9. Custom Short Links for Influencer Marketing

Influencer marketing has become a major driver of traffic, especially with influencers who have the trust of their audience.

These influencers endorse products and make recommendations that their followers trust. Custom Shortened Links have become an effective tool to track the success of influencer campaigns.

How it works:

Imagine you create a unique custom link for each influencer to share, like yourbrand.co/influencername or yourbrand.co/influencer-campaign.

This allows you to track the exact amount of visits and the number of orders generated by each influencer’s promotion. The tracking metrics give you a complete picture of each influencer’s impact on the campaign.

Influencers are more than happy to use custom short links as they are simpler, easier to share, and provide a more professional look when they shout out your brand.

10. Leverage Custom Short Links for Event Registration and Webinars

Whether you are promoting a webinar, a conference, or any other event, custom short links are the perfect tools to simplify registration and facilitate guest interactions.

Offering an easy-to-remember and shareable link increases the chances of attracting more attendees.

Example: If you’re organizing a webinar, you can customize the direct link to your registration page like yourbrand.co/webinar-signup. It’s short, easy to remember, and helps users avoid the confusion of long URLs.

Furthermore, custom short links can be used in:

E-mail Invitations: Add short links to your email campaigns to increase CTR.
Social Media: Share the short link on your platforms (Twitter, LinkedIn) to reach a larger audience.
Print Media: Short links are perfect for flyers and posters, making them easy to read and remember.

By analyzing data from these links, you can track which marketing channels (email, social media, etc.) are most effective at driving registrations and adjust your tactics for future events.

11. Implement Retargeting Campaigns with Custom Short Links

Retargeting is a type of marketing that focuses on users who have previously visited your site but didn’t convert. By using Custom Shortened Links from URLShortene, you can enhance your retargeting ad campaigns.

For example, design a custom short URL such as yourbrand.co/returnoffer and send it to a person who clicked on an ad but didn’t make a purchase.

Clicking on the retargeting ad will redirect the user to a special offer page, encouraging them to complete the purchase.

Creating customized short links for different audience segments enables you to monitor your retargeting campaign’s performance and adjust your offers accordingly.

12. Enhance User Experience with QR Codes

Linking QR codes with Custom Shortened Links is an excellent way to bridge the gap between physical and digital marketing.

You can generate a QR code that points to a custom URL, allowing users to scan the code and be redirected to your website page, such as an event registration or special offer.

Example: A restaurant could place a QR code on its menu, linking to a special discount offer. An e-commerce store could use QR codes in offline advertisements to share limited-time offers or new product pages.

QR codes offer a fast and convenient way for users to access your online information, leading to a higher satisfaction rate and greater engagement.

13. Custom Short Links for Affiliate Programs

When a business implements an affiliate program, they use various tools to monitor and manage their sales and leads. One such tool is a Custom Shortened Link, which you can use to track and manage referrals.

Each affiliate will have unique short links that will allow you to track the sales, leads, and conversions generated by them.

For instance:

Affiliate Link 1: yourbrand.co/affiliate-john
Affiliate Link 2: yourbrand.co/affiliate-sarah

These unique short links enable you to monitor the actual productivity of affiliates and reward them accordingly.

The affiliates, as well as other users, won’t make the mistake of sharing incorrect links because they are clear, simple, and branded.

Protect Your Links with Expiry Dates and Passwords

Using Custom Shortened Links with added security features like expiration dates and passwords ensures your links remain private and secure.

This is especially useful for private offers and exclusive content.

For example:

You can create a time-limited offer and set an expiration date so the link will no longer work after a specific time.
You can password-protect links to ensure that only authorized users can access certain pages like exclusive webinars or internal documents.

These advanced features provide extra security, ensuring the links are only used for their intended purposes and preventing misuse.

Optimize Your Custom Links for Mobile Users

With mobile usage on the rise, ensuring that your Custom Shortened Links are mobile-friendly is crucial.

URLShortene short links are already optimized for mobile, but there are additional measures you can take to make them work seamlessly across all mobile platforms:

Opt for short and evocative slugs, as mobile users prefer URLs that load quickly and are easy to type in.
Use addresses that are ideal for mobile campaigns, such as “shop-now” or “download-app.”

By adjusting your custom short links to cater to mobile devices, you ensure users have an uninterrupted experience and are more likely to engage, whether on smartphones or tablets.

Final Conclusion: The Power of Custom Shortened Links with URLShortene

The rapid pace of the digital world makes Custom Shortened Links a must-have tool for businesses, marketers, and content creators who want to refine their online strategies.

By using URLShortene, you can enhance your branding, attract more visitors, and track how your marketing campaigns are performing.

On one hand, creating branded, memorable URLs that serve as assets for your business helps build your brand. On the other, features like UTM parameters, expiration dates, password protection, and real-time analytics improve the effectiveness of your links and their productivity.

Customizing links with branded domains or unique slugs not only makes them more professional but also builds trust and credibility with your audience.

Custom short links simplify tracking, make link management more efficient, and enhance your marketing efforts. With a clear URL, a well-designed encrypted link exchange, and a user-friendly platform, URLShortene is the perfect tool for boosting conversions and delivering an enhanced user experience.

In the ever-evolving world of digital marketing, adapting to new tools is essential. URLShortene offers everything you need to manage and optimize your links, whether you are a beginner or an expert.

It’s time to elevate your brand by shortening links, tracking progress, and fostering dynamic communication with your clients. Follow the instructions in your link-sharing strategy, develop custom short links, and start saving and measuring the effectiveness of your campaigns.